The Danger of Linking Yourself to Your Brand



If you are too far at the forefront of your brand, here’s what you need to consider.

Have you ever stopped and thought about how self-promotion has evolved over the years? Back when I joined the workforce decades ago, you promoted yourself via a fully-stocked resume. A college degree. An internship with a reputable company.

These days, it’s just as common to see someone brand themselves as an entrepreneur and launch a startup based on their TikTok presence and facility with YouTube tutorials. Not that there’s anything wrong with that — we should all be in favor of the entrepreneurial spirit, regardless of how it manifests itself. And we’ve all been taught that we should mold our brands around ourselves, that we should love what we do, that our companies deserve our passion.

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