Marketers love to talk about customer segmentation, but how do you really do it? Learn methods and techniques, and get some real-life segmented cadence examples for better marketing and more ROI.
Dust off your smarketing personas, because we’re getting back to basics. Well, kinda, because customer segmentation is generally considered an “advanced” marketing technique, but it’s so effective (and easy to do!) that really it should be a basic tool in your smarketer’s toolkit.
Read the full article at: technologyadvice.com