Facebook said to be planning Basic Ads product



Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook has declined to comment on the new product. There has not been a release date for a rollout, although there have been reports that testing is to start in the EU ahead of the U.S.

Read the full article at: martech.org