AR/VR: Marketing in three dimensions



It’s early days for volumetric storytelling, but it’s at the heart of AR and VR.

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else?

Volumetric storytelling is what we are talking about. It’s okay to admit you never it called that before. This involves rendering a 3D world that one can interact with via the computer, but it must be delivered to the user. Either take them into the world through the viewing goggle (virtual reality) or show them the image as it would appear in their home (augmented reality).

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