The future of creativity: Adobe delves into the metaverse and creating new collaborative communities



Since the Covid-19 pandemic it’s unlikely that creativity and creative work will ever look the same again. Adobe investigates how we can enter this new phase with a positive, collaborative, and innovative approach.

If there’s one thing we can be certain of, it’s that the past two years have thrown the creative industry into whole new territories. The changes we’ve seen to how creatives work and to their practice are broad and expansive. But Scott Belsky, Adobe’s chief product officer opened at the company’s Future of Creativity event with some positive forward thinking: “I feel like there has never been a better, more exciting time to be a creative person.” Following on from the last Future of Creativity event in 2019, and being four years since Scott attended a community event in London, he was the first to express how happy he was to be able to get back together as a creativity community. “A lot has changed”, Scott states “but so many of the changes have been for the better.”

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