How AI is Changing Advertising | IBM Watson Advertising Thought Leadership



AI-based advertising is transforming the marketing industry. Find out the benefits of applying artificial intelligence to your campaigns and how AI can help you create more personalized experiences for your target audience.

Like in so many industries, the use of data and AI is transforming advertising at a rapid pace. Consumers are seeing these changes in the personalized ads on their web browsers, the chatbots that help them make buying decisions. But what exactly is AI-powered advertising?

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