Ideas & News

What is the Metaverse?

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What exactly is the Metaverse? And is it really that new?

This talk will explore our emotional connections to cyberspace, our feelings of presence and immediacy in online environments, and what this means for the intensity of our experiences, good and bad. As technology promises ever more immersive, embodied experiences involving 360 degree vision, touch, and even taste, how might this merging of cyber and physical affect our lives?

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/topic/21st-century-innovative-technologies-and-developments/?&tag=Metaverse

 

Read the full article at: www.gresham.ac.uk

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Gartner Says These 7 Technologies Will Disrupt Sales

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Gartner just published a report that should be a wake-up call for anyone in sales.

What it is

Analyst firm Gartner says sales leaders need to “recognize, prioritize, and respond” to seven technologies that will disrupt and transform sales over the next five years.

All seven are powered by artificial intelligence:

  1. Generative AI — AI that creates text, images, video, code, and any other digital output.
  2. Digital twin of the customer — A virtual clone of a potential customer which mirrors the preferences of the customer in real life.
  3. …..

Read the full article at: www.marketingaiinstitute.com

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TK Maxx kicks off Christmas with quirky ad

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High fives abound in retailer TK Maxx’s festive spot, which puts a light-hearted spin on cutting costs

The Christmas campaign season is playing out differently this year. Ads are arriving earlier to avoid media clashes with the 2022 World Cup in Qatar, which starts late November. And of course, there’s the small matter of a cost-of-living crisis to contend with.

Read the full article at: www.creativereview.co.uk

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What is the creative economy? | Creative Economy | British Council

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How the term ‘creative industries’ began

The term ‘creative industries’ began to be used about twenty years ago to describe a range of activities, some of which are amongst the oldest in history and some of which only came into existence with the advent of digital technology. Many of these activities had strong cultural roots and the term ‘cultural industries’ was already in use to describe theatre, dance, music, film, the visual arts and the heritage sector, although this term was itself controversial as many artists felt it demeaning to think of what they did as being, in any way, an ‘industry’.

Read the full article at: creativeconomy.britishcouncil.org

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Get ready for the metaverse

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Will we see growth in the metaverse similar to the World Wide Web back in the 1990s? One source shows that there were fewer than 3,000 websites in 1994, but just five years later, there were more than 3 million, and being “on the web” was essential to many businesses.

Read the full article at: www.infoworld.com

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10 Amazing And Innovative Examples Of NFTs Everyone Should Know About

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There is still a lot of hype and mystery around NFTs. Here, we look at some of the most interesting and innovative examples in use today.

NFTs stepped into the limelight in 2021 with a number of projects achieving multi-million-dollar valuations and sales. But proponents of the blockchain-based tokens say that their true value goes beyond what super-rich collectors will pay for digital works of art. They have the potential to create entirely new classes of virtual assets as well as revolutionize existing markets in physical, real-world goods.

Read the full article at: www.forbes.com

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How AI Boosts Marketing, Customer Experience Efforts

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Artificial intelligence (AI) has become an integral part of any business structure regardless of which level of business it has been implemented. The reason for AI’s success is that it’s both scalable and practical, offering business owners and marketers a better opportunity to leverage digital technologies that will help catapult them into the next generation of the business ecosystem.

Read the full article at: www.cmswire.com

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