Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue.
No wonder 86% of B2C marketers believe content marketing is a key strategy.
Apart from being a powerful channel for generating new business opportunities, content marketing comes with another big advantage — it’s 62% less expensive than traditional marketing. So, even if your marketing budget is modest, you can always rely on content to help you grow your business without breaking the bank in the process.
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Read the full article at: blog.scoop.it