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“The purpose of GAAD is to get everyone talking, thinking and learning about digital access and inclusion, and the more than one billion people with disabilities/impairments,” according to the GAAD website.

Digital accessibility is all about ensuring a web experience that is available to anyone — regardless of their ability level. “Someone with a disability must be able to experience web-based services, content and other digital products with the same successful outcome as those without disabilities,” says the GAAD site.  

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